1. Identify and assess the potential of a new market, compare your potential products with competitors.
  2. Prioritize your new product ideas based on their differential value using comparison factors with competitors.
  3. Construct distribution channels taking into account competitor's ones.
  4. Understand the market landscape and potential risks with SWOT analysis, Porter's five forces analysis, PESTEL analysis, and market segmentation.
  5. Identify potential threats to a business and develop strategies to address them.
  6. Develop compelling value propositions that address customer needs and overhead competitors.
MarketFlowz - strategic market analysis software can help minimize risks when launching a new product to the market by providing a structured approach to researching and evaluating market opportunities, potential risks, and competition.
1. MarketFlowz facilitates the analysis of new market opportunities using the most popular tools (Porter's five forces analysis, SWOT, PESTLE, Lean canvas).
2. Allows you to beat competitors at the planning stage, thanks to the establishment of differential value at the product development stage.
3. Simplifies the process of drawing up scenarios for the use of future products by potential consumers.
4. Helps segment consumers for future products using segmentation facets and metrics.
5. Segments consumers for future products using segmentation facets and metrics.
6. Accelerates the development of pricing strategies and price lists.
7. Allows to analyze competitors and competing sales channels.
8.Generates reports and output files for presentation to management or investors.